Frequently Asked Questions

Arctic Tern Tech is an innovative marketing technology company focused on global brand expansion. We offer two core services: overseas influencer marketing and GEO services for brand globalization. By integrating 2M+ global creator resources and our proprietary GenTrack data platform, we help Chinese brands efficiently enter North America, Europe, Southeast Asia, Japan, Korea and other markets, delivering measurable global growth.

We have established deep partnerships with 50+ globally recognized brands across 10+ industries including technology, consumer retail, F&B, hospitality, and fashion. Partners include Tencent, DJI, McDonald's, Adidas, Hilton, TEMU, BYD, MINISO, Nongfu Spring, vivo and more.

Our services cover 30+ countries and regions globally, with core markets including North America (US, Canada), Europe (UK, France, Germany), Southeast Asia (Singapore, Indonesia, Thailand, Malaysia), Japan & Korea, and the Middle East (Dubai). Each market is supported by professional teams familiar with local culture and consumer behavior.

We offer five core influencer marketing services: overseas social seeding on Instagram, TikTok, YouTube and other major platforms; influencer endorsements with top overseas creators tied deeply to brand identity; co-creation of bespoke branded content with creators; China Trips inviting top overseas creators to experience your brand story in China; and community building for deep overseas private-domain operations.

The China Trip is Arctic Tern's signature program. We invite top creators from Europe, North America, Southeast Asia, Japan and Korea to China to experience local culture and brand stories firsthand, then create authentic first-person content published on major overseas platforms. We have run 50+ trips across 15+ cities including Shanghai, Beijing and Hangzhou, generating over 20 billion content impressions.

We have a database of 1.9M+ creators and rigorously evaluate every one across 6 dimensions: audience profile, reach data, engagement data, account type, creative capability, and cost-effectiveness. After the data assessment, we conduct two rounds of manual screening — first on account type and data performance, then on content-audience fit with your brand — ensuring every recommended creator delivers real value.

We cover all major global social platforms including Instagram, TikTok, YouTube, Twitter/X, Facebook, Pinterest, and LinkedIn. We recommend the optimal platform mix based on your brand positioning and target markets.

GEO (Generative Engine Optimization) is a brand exposure strategy built for the AI search era. Unlike traditional SEO that optimizes for Google rankings, GEO ensures your brand is actively cited and recommended when AI engines like ChatGPT, Perplexity, Google AI Overview, and Claude answer user questions. In short: SEO puts you on the search results page; GEO puts you inside the AI's answer.

GenTrack is Arctic Tern's proprietary GEO tracking platform for brand globalization. By periodically querying ChatGPT, Perplexity, Claude, Gemini, Copilot and other major AI engines, it monitors brand mentions in AI answers in real time, offering four core capabilities: real-time monitoring, citation optimization, competitor analysis and ROI attribution — giving brands a first-mover advantage in the AI search era.

We provide three customized GEO optimization services: Wikipedia optimization to create or refine entries that establish authoritative brand sources; website content optimization to improve structure and semantic markup so AI can understand and cite your brand more easily; and Reddit reputation building to seed authentic brand discussions in relevant communities, shaping how AI perceives and cites your brand.

Over 100 million users search for products and services on ChatGPT every day, and more consumers are making purchase decisions directly based on AI recommendations. Traditional SEO does not capture AI search traffic — brands investing in GEO today will gain a significant first-mover advantage. The earlier you start, the harder you are to catch up to.